Bostik, a leading global adhesive specialist for industrial, construction and consumer markets, today launched the world's first high-performance olefin elastic attachment adhesive. This latest breakthrough eliminates trade-offs traditionally associated with olefin adhesives while setting a new standard in increased performance and operational efficiency. Brilliance(TM) is a major technological leap forward in the use of polyolefins in high-stress hot melt adhesive applications such as holding elastic strands in place in diapers and adult incontinence articles, a critical application in the function and fit of the products. In the past, adhesives based on polyolefin chemistry were limited to low-stress applications due to performance and processing drawbacks. "Brilliance(TM) is a game-changing advance in elastic attachment adhesive technology that eliminates the former trade-offs between product performance and operational efficiencies that limited traditional olefin technology in the disposable hygiene industry, " said Jeffrey Merkt, Bostik Senior Vice President - Global Nonwovens. Brilliance offers reliable performance and flexibility across a variety of variables. When using traditional adhesives, a change in substrates, elastics, application equipment, or line speed, can result in unintended changes in adhesive performance. The superior and reliable performance Brilliance(TM) offers means producers can be more agile - making changes that help their business quickly - without worrying about a change in adhesive and product performance. Today's launch follows extensive testing and trials at Bostik's global R&D facilities in the United States, France and Asia as well as partnerships with a variety companies operating within the disposable hygiene industry. "While olefins are not new and have been the object of rapidly developing technology, that focus has not necessarily been on adhesives," Merkt said. "At Bostik, we didn't wait for new materials to be developed. Instead, we cast a wide net with our R&D teams to find and develop new materials. This proactive approach has yielded some remarkable results, such as Brilliance(TM)."